Search Engine Optimisation (SEO) is constantly evolving, and keeping up with the latest techniques can be challenging. To stay ahead of the competition, it’s important to keep abreast of the latest trends and implement effective strategies that adhere to Google’s best practices. In this blog post, we will discuss the latest SEO techniques that are white hat and effective and why you should avoid using old SEO techniques that can harm your site’s rankings.

High-quality content

One of the most important SEO techniques is to create high-quality, engaging content that provides value to your audience. This means creating useful, informative, and relevant content for your target audience. Google’s algorithms have become increasingly sophisticated in recent years, and they can now recognise high-quality content that provides real value to users. Creating high-quality content can improve your site’s rankings and attract more traffic over time.

Mobile Optimisation

In today’s mobile-first world, ensuring your website is optimised for mobile devices is essential. This means designing your site with a responsive layout that adjusts to different screen sizes and devices. Google has also started using mobile-first indexing, which means they prioritise sites optimised for mobile devices in their search results. Ensuring your site is mobile-friendly can improve your rankings and attract more traffic from mobile users.

Page speed

Page speed is another important factor that can affect your site’s rankings. Google has stated that page speed is a ranking factor, and search results generally favour faster-loading sites. To improve your site’s page speed, you can focus on optimising your images, minifying your code, and using a content delivery network (CDN) to serve your content from a faster server.


Backlinks are still an important ranking factor, but the quality of the links is more important than the quantity. Google has become increasingly adept at recognising spammy links and devaluing them in search results. Instead, focus on building high-quality links from authoritative websites in your industry. This can be done through guest blogging, creating valuable content that other sites will link to, and participating in industry forums and communities.

Social media

While social media is not a direct ranking factor, it can indirectly impact your site’s rankings. By creating engaging content shared on social media, you can attract more traffic to your site and potentially earn more backlinks. Additionally, having an active social media presence can help to establish your brand as an authority in your industry.

Now that we’ve discussed the latest SEO techniques that are white hat and effective let’s talk about why you should avoid using old SEO techniques.

Old SEO techniques, such as keyword stuffing, link farms, and cloaking, are considered black hat and can harm your site’s rankings. These techniques may have worked, but Google now recognises them as spammy tactics designed to manipulate search results.

Using old SEO techniques can lead to your site being penalised or even banned from Google’s search results. This can have a devastating impact on your business, as you will lose traffic and potential customers.


SEO is a critical part of any online business’s success. Staying up-to-date with the latest SEO techniques and adhering to Google’s best practices is essential to improve your site’s rankings and attract more traffic over time. By creating high-quality content, optimising your site for mobile devices, improving your page speed, building high-quality backlinks, and having an active social media presence, you can increase your site’s visibility in search results. It’s important to avoid old black hat SEO techniques, as they can harm your site’s rankings and potentially lead to a penalty or ban from Google’s search results. You can achieve long-term success and grow your business online by implementing effective SEO strategies and avoiding black hat tactics.